Grocery retailer Waitrose & Partners take great pride in the way they work with local and regional suppliers and the Waitrose Local and Regional Team take their responsibilities very seriously.
With the introduction of the new Food Information Regulations in 2014, Waitrose wanted to support local and regional suppliers through the required changes to ensure locally produced and sourced products remained available for customers.
The regulatory consequences were fines of £5,000 per non-compliant product on sale per day. Across the local and regional portfolio of 1,500 products, this would have equated to £7.5m per day.
Waitrose collaborated with Supply Pilot to communicate these requirements to suppliers in a clear and accessible way.