Our story
Supply Pilot was born as “Solutions for Retail Brands” in 2006 after our founders became frustrated with the consistent disconnect between brands and manufacturers.
I’d spend a day working with a brand and they used to say to me: ‘I just wish suppliers would just do as they were told’.
The next day I’d visit their suppliers who would say to me: ‘I just wish brands would tell me what they wanted!’
James Butcher
Supply Pilot CEO
The results of this disconnect were evident
Brands waste millions on systems that suppliers weren't using
Environmental & social initiatives failed to reduce impact across the long tail of the supply chain
New product development initiatives were delayed and didn’t get traction with consumers
Over the following decade and a half, we partnered with some of the largest brands in the world to transform how they work with their suppliers and help them achieve measurable results within weeks.
Our success comes from the way we approach the problems that brands face. We’re pragmatic problem-solvers who believe it’s better to make incremental improvements across your entire supply chain than focus on one big project with a few suppliers.
We make supplier collaboration simple and accessible for all brands so we can achieve more together, on time and right every time. And it was in the spirit of simplicity that we decided to rename Solutions for Retail Brands in 2022.
Our Leadership Team
James Butcher
CEO
Multiple-time entrepreneur & Cambridge Institute of Sustainable Leadership Alumni
Mark Fowkes
COO
20+ years IT leadership experience working with world's largest brands
Josie Lee
CFO
Experienced Chartered Accountant and KPMG alumni
Daniel Sayer
Technical Director
Leading retail supply chain data expert and Supply Pilot Platform product director
David Taylor
Sales & Marketing Director
Award-winning supplier collaboration consultant and MBA Candidate
Our Leadership Team is supported by our advisory group of industry experts
The broad range of expertise and industry experience within our Advisory Group enables us to enhance the support we are able to provide customers and accelerate their sustainability journeys.
For more information, read our press release.
Penny Coates
Advisory group chair and Supply Pilot Non-Executive Director
Former Own Brands Director at Asda, Chester Zoo Deputy Chair of the Board, Trustee of National Forest Charitable Trust and Deputy Lieutenant of Leicestershire.
Cheryl Hall
Health and beauty sector advocate
Cambridge Institute of Sustainability Leadership course assessor and tutor, former Walgreens Boots Alliance Sustainability and Compliance Director and Board Chair for Diversity, Inclusion and Belonging for The Organisation of Professionals in Regulatory Affairs.
Sarah Blanchard
Food and beverage sector advocate
Leading Sustainable Food Consultant, Prof Consulting Group's Head of ESG and former Corporate Social Responsibility Director at Europe's largest cash and carry, Metro AG.
Paul Ellis
Home and garden sector advocate
Green chemistry and retailer chemical management consultant and former Head of Sustainable Chemistry at Kingfisher (B&Q, Castorama, Brico Dépôt and Screwfix).
Mallory Giardino
Apparel and textiles sector advocate
Cambridge Institute of Sustainability Leadership Sustainable Value Chains Post Graduate and Global Responsible Production Consultant.
Explore our platform
Learn more about how the Supply Pilot platform is helping us to achieve our mission of transforming the way businesses work with their suppliers.