Case study

Waitrose & Partners supports compliance for Local and Regional

With the introduction of new Food Information Regulations in 2014, Waitrose wanted to support Local and Regional suppliers through the required changes to ensure locally produced and sourced products remained available for customers.

Waitrose & Partners Logo over image of producer Waitrose_small_supplier-1

At a glance

Using the Supply Pilot Platform and supporting supplier engagement services, Waitrose & Partners were able to communicate the complex details of the Food Information Regulations (FIR) to its supply base and provide a dedicated website that guided them through the actions they needed to take to become FIR compliant.

Industry

Food & Drink

Materially important issue

Food Regulatory Change

Step of the process
Activation
Platform elements used
Supplier engagement
Number of suppliers

650

Outcome

Compliance achieved and +£100k resource saved

Waitrose-local-and-regional-banner-2

Given the complexity of the FIR regulations we felt it was important to help suppliers understand their impact and The Supply Pilot Platform enabled us to support them through this process.

Technical Manager Waitrose & Partners

Background

Grocery retailer Waitrose & Partners take great pride in the way they work with local and regional suppliers and the Waitrose Local and Regional Team take their responsibilities very seriously. With the introduction of new Food Information Regulations in 2014, Waitrose wanted to support local and regional suppliers through the required changes to ensure locally produced and sourced products remained available for customers.

The regulatory consequences were fines of £5,000 per non-compliant product on sale per day. Across the local and regional portfolio of 1,500 products, this equated to £7.5m per day.

Solution

Waitrose introduced a supplier self-help portal built on the Supply Pilot Platform and supported by the Supply Pilot Campaign Team. The supplier engagement campaign - delivered helped suppliers understand the regulations, which products were affected, and gave clear guidance on the actions needed to ensure compliance with the FIR regulations.

Importantly, this included category-specific information. For example, some local breweries had not realised that FIR also related to beverages and would have been non-compliant and risked their products being removed from sale if it were not for the Waitrose FIR initiative. 

Impact

Especially important for small Local and Regional suppliers was the easy-to-digest information, available 24/7, meaning suppliers did not need to contact Waitrose with queries.

The creation of the supplier self-help portal ensured consistent support and advice across all relevant suppliers, improving accuracy, efficiency and legal compliance. Waitrose found that successful supplier engagement not only helped them and their suppliers to meet their obligations but, with over 5,000 answers viewed on the Supply Pilot Platform, also provided an estimated £100,000 cost saving by diverting supplier queries from Waitrose partners.

Waitrose was incredibly supportive. The information contained on The Supply Pilot Platform was amazing and provided all the necessary answers. The approach Waitrose took was therefore extremely refreshing and provided a real boost to our business.

Supplier

Waitrose & Partners

Key facts

Waitrose and Supply Pilot ensured 650 suppliers and 1,500 products were compliant through proactive supplier communications and supplier-self help content on the Supply Pilot Platform.

 

650

local and regional suppliers requiring additional support

1,500

products loved by customers requiring label changes to stay on sale

Full compliance

to FIR regulation achieved within 6 months of project start date and by deadline

+£100k savings

by helping suppliers help themselves rather than contact Waitrose partners

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