Case study

Supplier collaboration enables GMO labelling impact assessment of over 5,000 private label products

The increasing demand from consumers for clear GMO labelling and the specific requirements of the Vermont Act 120 “Labelling foods produced with genetic engineering” presented a challenge for private brand retailers.


At a glance

After several months of insufficient progress from attempting to acquire this information from their suppliers, one large US retailer with a portfolio of over 5,000 private label products brought in Supply Pilot to provide and manage an impact and risk assessment process for these products.


Food & Drink

Materially important issue

Genetically Modified Organism (GMO) Labelling

Step of the process
Benchmark Activation
Platform elements used
Supplier engagement Supply chain data collection
Number of suppliers



77% product data collected in just 7 weeks



The legislation means that essentially every product needs either a certificate or a labelling change. Doing nothing is not an option.




Back in 2016, before Vermont’s Law was eventually eliminated, retailers were given a deadline of July 1st 2016 to label GMO ingredients on all packaged and processed food products on the shelf in the state of Vermont.

Every product was to require a certificate or a packaging change. Financial penalties for violating the requirements of this rule were to be set at up to $1,000 per day, per product. The Vermont Act was to set a precedent for other states to follow.


To carry out a thorough impact and risk assessment, Supply Pilot used a combination of outbound communications and a retailer-branded online portal to communicate with suppliers and to collect the information required. The solution was prepopulated with known information which made it quick and easy for suppliers to respond while ensuring high accuracy.

For each product there was simple classification of the product status to find out what action was required or whether the product was exempt. Information was also confirmed about the packaging type, an essential task to ascertain both the cost and timescale for any labelling changes required.

Using this online solution gave the retailer access to the results as they were received, allowing immediate visibility of the suppliers or categories with greatest risk or impact. Supply Pilot also supported suppliers through the process to maximize completion rates.


Detailed information was collected for 77% of products in just five weeks. The exercise identified over 500 products to be disabled and over 250 new products to be added, resulting in a highly accurate report on the volume of products needing action.

Although the legislation was made redundant by the passing of alternative, national legislation, the retailer was able to pre-emptively risk assess the impact of the labelling legislation changes and take the necessary action to ensure compliance. Should the legislation have come to pass, it was have avoided the financial penalties for thousands of products.

Key facts

5,000+ products

from private label

270 suppliers

and 182 product categories

77% product data

captured in 5 weeks

50% response rate

in under 3 weeks

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