The first book in our three-part book series identifies that private brands are no longer secret weapons. Today they are one of the best-known and most valuable competitive strategies for U.S. food retailers. Yet many retailers struggle to reach the level of performance they could attain. Why is this the case? What are the hurdles that are holding retailers back? What strategies would overcome these hurdles and enable retailers to jumpstart performance?

Brace yourself to enter the acceleration lane. This is the second in a three-part series on how to achieve better performance in private brand retail. If you read the first installment, you were introduced to terms including Unified Brand Experience, One View and One Team.

Welcome to the third and final instalment of our three-part series on private brand. This series brings to life a new strategy for private brand retailers called Unified Brand Experience and explains how retailers can adapt to be successful in the future.