Navigating additive regulations: how brands can engage with suppliers effectively

17 May 2023
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Robert Neill
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In April 2023, I stumbled upon an intriguing article discussing proposed bills in California and New York that aim to ban the manufacturing and sale of products containing additives linked to cancer, neurodevelopmental issues, and hormone dysfunction. These five additives have long been banned in Europe but continue to be present in various baked goods, candies, and sodas across the United States. If these bills are approved, the ban will take effect in 2025, posing a significant challenge for brands and suppliers. In this blog post, we will explore the implications of these proposed bans, the potential risks faced by non-compliant brands, and how companies can effectively engage with their suppliers to navigate this regulatory landscape.


The Risks and Costs of Non-Compliance

Brands that fail to actively engage with their supply chain run the risk of incurring substantial costs associated with the recall of products containing banned food additives. The direct expenses of product recalls can be overwhelming, but the consequences extend beyond financial burdens. Retailers may suffer from damaged reputation and diminished customer trust, leading to lost revenue. Moreover, legal fees, fines, and the need to implement new processes to prevent similar incidents in the future add to the overall cost. It's clear that proactive compliance is crucial for brands to safeguard their reputation, revenue, and long-term sustainability.


The Path to a Single Source of Truth

To navigate the ever-changing regulatory landscape and obtain the necessary data, brands must establish a single source of truth for product information. This involves maintaining a centralized database that integrates new data with existing product information. By leveraging their Product Lifecycle Management (PLM) or Enterprise Resource Planning (ERP) systems, brands can ensure accurate and up-to-date information is readily available and scalable.


The Role of Cloud-Based Platforms

Cloud-based platforms provide a powerful solution to maintain a single source of truth. These platforms enable real-time collaboration between brands and suppliers, allowing them to capture data at each stage of the product development process. By embracing purpose-built platforms, brands can engage directly with suppliers, track changes made to products, and manage associated documents and regulatory requirements seamlessly.


Benefits of Integrated Best-of-Breed Platforms

Integrating best-of-breed platforms enhances the effectiveness of supplier engagement. Brands can leverage purpose-built platforms tailored to their specific needs, facilitating efficient communication and data exchange. These platforms enable seamless collaboration, ensuring that all parties are aligned on regulatory compliance and product formulation updates.


Embracing Collaboration and Technology to Thrive in a Changing Regulatory Landscape

As regulations and bans on additives become more prevalent, brands must proactively engage with their suppliers to navigate this complex landscape effectively. By maintaining a single source of truth through a centralized database, such as the offering from Aevitas IT, and leveraging cloud-based platforms like the Supply Pilot Platform, brands can capture data in real-time, collaborate efficiently with suppliers, and ensure compliance with changing regulations. Investing in purpose-built platforms empowers brands to stay ahead, protect their reputation, and maintain customer trust while navigating the ever-evolving additive regulations.

In a world where consumer awareness and demand for safe and transparent products continue to rise, the ability to engage with suppliers effectively becomes an essential competitive advantage for brands. By embracing technology and fostering strong collaboration, brands can turn regulatory challenges into opportunities for growth, innovation, and building lasting customer relationships.


About Aevitas IT:

Aevitas IT are an SAP Silver Partner, headquartered in The Woodlands, Texas, USA, with a global presence across the United Kingdom, Canada, Latin America, and India.

They are experts in designing and delivering digital solutions with high efficiency and optimized costs by leveraging near and offshore resources. Aevitas IT offer full-stack SAP solutions specializing in S/4HANA, data migration and system integrations. 

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